To welcome the Chinese Lunar New Year, Nike has teamed up with Clot to launch the lucky-red inspired Nike Clot Air Force 1, the auspicious addition to the Nike 1World AF1 Project.
The Nike Clot Air Force 1 pays tribute to the themes of luck, happiness and prosperity — as represented by the color red — which prevail during traditional Chinese Lunar New Year celebrations.
The highlight peel-off double-layer design feature was created to inspire people to seek beyond the superficial, to search for what lies within. The Clot design team explains: “We need to remember to never judge simply by what you see.”
The Nike Clot Air Force 1 comes in a special “Chinese Candy Box” packaging set. Traditionally, Lunar New Year celebrations include offering sweets and other edible treats from a red lacquer box to ensure a “sweet” year. Honoring this custom, the Nike Clot Air Force 1 packaging is a hexagonal red box with a partitioned tray layer, to hold shoe accessories, and matching lid. The box’s exterior is adorned with Clot graphics in black.
