Saturday, March 29, 2008

Hello Connoisseur Fam. We want to introduce to you or Family from way back. Build Destroy/Secret History and some of there projects

What can we say, when Grouch came to us with this song. there was only one way to go with it. The first music video project for SH! proved to be a monumental one. We wanted to hit upon as many cliche's and reference as many artsy things as his lyrics. It's one of those things that has to be watched like 5 times for you to catch all of them, but we laced it. We shot all the live action in one intense day of greenscreen hell, and choreographed it all on the spot, including the "HP hands" stuff. Grouch understood what we were doing, mostly so he rocked it. The design, illustration, animation, and compositing was handled by Buildestroy over an undisclosed length of time. Although over 3 minutes of live action mixed with a multitude of animation techniques was an epic task, the result makes it all worthwhile. Rumor has it there may be a remix video for the remix song by edIT of Glitch Mob.

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