Wednesday, November 18, 2009

Conspicuous Consumption with a Conscience

Once again, Gucci designs a special collection to benefit Unicef. Last year it was the White Heart Tattoo collection of products and this year, the collection is inspired by author and Illustrator Michael Robert's children's Book, Snowman In Africa.

Photobucket
Photobucket

The annual Gucci Campaign to Benefit UNICEF has consistently supported education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. In this highly active five-year period, Gucci has succeeded in committing over $7 million to UNICEF. This significant sum is a testament to the increased scale and scope of the company’s support, and has resulted in Gucci’s current status as the largest corporate donor to UNICEF’s “Schools for Africa” campaign. “Schools for Africa” aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged—girls, orphans, children living in extreme poverty and other vulnerable children. In past campaigns, Gucci funds have focused on Malawi and Mozambique, and this year Gucci will add support for a third country, South Africa. In these three countries, over 2.3 million children have been orphaned by the HIV/AIDS pandemic.

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