Sunday, September 04, 2011

The McAfrica?

Yeah that's right McAfica....What is the worst thing you could possibly do when widespread famine in Africa is all over the news? Release and market a McAfrica burger – something to chow down on while watching the poor starving children on TV. The problem with this product was not in the poor flavor, it was in the poor taste timing of the advertising campaign. This is not the first time McDonald’s made this mistake – in 2002 they released the McAfrika in Norway which contained beef and vegetables in pita bread. The backlash was severe so McDonald’s put donation boxes for famine relief in all stores selling the product. With such brilliant marketing, perhaps we can look forward to a McHolocaust in the future. WOW

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